• To foster the development of expertise within the industry by facilitating technical and commercial training.
• To represent the regional industry to its various audiences, including the local community, tourism organizations, industry bodies and Government.
• To coordinate the production of information and promotional activities of common interest to members.
  

Management
The MPVA is managed by a committee elected by the Membership. The Officers comprise: President, Vice-President, Honorary Secretary, and Honorary Treasurer. The Committee consists of the Officers and up to four Members, who must all be Full Members of the Association. One Associate Member is also eligible to be elected to the Committee of Management at the AGM each year by a vote of Members and Associates. (For this purpose, Professional Associates are included under the category of Associate.)

The Committee meets monthly. Its role is to establish policy and provide strategic direction for the Association.

Sub-committees
The Association has a number of sub-committees, which meet regularly to discuss issues in their particular area of interest and organise relevant activities for the membership.

Currently, sub-committees include:

• Technical
• Promotions
• Wine quality
  

New sub-committees are established as required. The sub-committees report to the Management Committee and refer to the Committee for all policy decisions.


Services and benefits of membership

Promotion of the Mornington Peninsula Wine Region
One of the key objectives of the MPVA is to enhance the profile of the Mornington Peninsula Wine Region and position it as a leading producer of high quality, maritime, cool climate wines.

To achieve this it is essential that the winegrowers of the region work together. Recognition of the region will create a positive environment within which producers can market their products. This in turn will assist in creating a demand for high quality grapes which command premium prices.

The Association organises an annual program of promotional events designed to enhance the profile of the Region. As an individual producer, you can benefit from the collaborative promotional activities provided by the MPVA, such as the Queen’s Birthday Wine Weekend, Peninsula Pinot Week, and the Balnarring Races.

Members also benefit from the coordinated advertising and promotional campaigns organised by the MPVA.

Technical training
It is often hard for small or new Vignerons to keep up to date with the latest technical developments and practices in the industry. The MPVA's Technical Sub-committee organises an annual program of field days, seminars and workshops that cover all aspects of viticulture. These activities offer the opportunity to learn from experts and to exchange ideas and experiences with other Members.

Commercial training
Many Vignerons do not come from a business background, but require commercial skills to make their winery or vineyard successful. The MPVA facilitates training courses in business management and marketing through outside providers. Most of these courses are heavily subsidised by Government grants, which are not necessarily available to individuals.

Representation
The MPVA represents the interests of its members to various audiences, including national and local government, the local community, environmental agencies, tourism bodies and other relevant industry organisations.

The Association has representatives on industry relevant committees, including:

Victorian Wine Industry Association
Mornington Peninsula Tourism

Information
The MPVA collects and collates the latest industry statistics. It also subscribes to key industry magazines and publications. These are available to members for consultation.

Networking
The MPVA organises regular informal social functions where members can meet to exchange ideas and information and to enjoy each other's wines.

It is important that all winegrowers and winemakers, large and small, play an active role in supporting their industry association. This will assist in the development and promotion of the Mornington Peninsula Wine Region and help your business to succeed.

MPVA MEMBERSHIP CATEGORIES

Member (voting)

You are a member if:

• you have an existing vineyard of not less than 1.6 hectares (4 acres), or
• you are the holder of (or have applied for) a liquor licence in order to sell your Mornington Peninsula Wine.
  

Fees

• Entrance Fee of $440 (+ 10% GST) to be enclosed with this application.
• Annual subscription - currently $550, to be invoiced upon acceptance of application.
• Note: 50% of the annual subscription is payable by new members in the first two years of planting
• Crush/Marketing Levy based on tonnage of previous crush calculated after vintage.
• Grower/Phylloxera Levy - $30.25 per hectare payable by all members on all plantings.
• GST will be added to invoice when application is approved
  

Associate Member (non-voting).

You are an Associate member if:

• you have a vineyard in the Region of less than 1.6 hectares (4 acres), and are not the holder of (nor have applied for) a Liquor Licence in order to sell your Mornington Peninsula Wine, or
• you are an investment partner of a Member (in a vineyard or winery operating in the Region), or
• you propose to establish a vineyard in the Region
  

Non-voting Fees

• No entrance fee applies.
• Annual subscription of $220 (+ 10 % GST) to be enclosed with this application.
• Grower/Phylloxera Levy - $30.25 per hectare ( + 10% GST) payable on all plantings up to 1.6 Hectares (4 acres).
  
  

Professional Associate (non voting)

You are a Professional Associate if:

• you are a winemaker, vineyard manager, marketing manager, or other employee of a Member, or
• you are a contractor, consultant or trade supplier of viticultural or oenological equipment or materials, or
• you have an interest in the purposes of the Association.
  
  

Fees

• No entrance fee applies.
• Annual subscription of $220 (+ 10% GST) to be enclosed with this application.
  

Student Associate (non voting).

You are a Student Associate if:

• you are ineligible to be a Member or an Associate Member, and
• you are undertaking a recognised course of study relevant to the wine industry.
  

Please click here for the MPVA Membership brochure with application form included